Social Media: How to Develop Your Voice and Find Your Audience

Logan Sweet, from CreAgent Marketing, will discuss the importance of understanding your social media audience, including how to determine which social media platforms to use and how to measure the results of your marketing efforts across each medium.  He will also discuss various social media marketing trends, and how your efforts on social media can complement efforts in communication or advertising as well.


Logan Sweet is a Public Relations & Social Media Specialist for CreAgent Marketing, a boutique digital marketing agency specializing in brand management.  A graduate of Susquehanna University, with a B.A. in Strategic Communication, Logan focused his undergraduate studies on public relations and corporate communications, with an emphasis on thoughtful, strategic social media management.  He is a self-proclaimed media junkie, always scouring the web for the latest and greatest marketing trends.  In his two years of professional experience he has used that insight to craft details, strategic social media marketing campaigns for organizations across a variety of industries, often resulting in more than a 300% increase in followers, impressions, etc. for the brands which he has managed.