Introduction to Social Media & Digital Marketing

Introduction to Social Media & Digital Marketing
Part one of a four-part series

Co-sponsored by Institute for Human Services, Inc.

Business in today’s day and age is dominated by customers and their demands. People prefer to see referrals, reviews over Google search results, or a website before purchasing a product. To stand by the flow, we need to learn what people say about us. Marketing, especially through digital platforms, has evolved into creating an experience that drives your customers towards interaction and engagement. Social media marketing is a must to target a wider customer base and expand your business.
Part one, of this four-part series, will focus on the basics of social media and digital marketing. What is social media? How does it play into your overall marketing? How do you get started? What platforms should you be on? These are just a few of the questions that will be covered in this introductory class. Bring your laptop and gain immediate feedback on how your business or organization can succeed online.
 
Learning Objectives:

• Understand the role that social media plays in our customer’s lives.
• Refresh on basic marketing principles and how they relate to social media.
• Gain a better understanding on where you should be positioned online.
• Understand the basics of social media analytics.